Seth Godin
Seth Godin the Squidoo Guru !
Creator of some very famous concepts like www.squidoo.com Seth Godin ( who is working for Google now) is someone with a clear vision on trends and products.
His Blog is at http://sethgodin.typepad.com/
His most interesting book Permission Marketing : Turning Strangers Into Friends And Friends Into Customers (Hardcover)
Permission
Marketing
Author: Seth Godin; Buy New: $16.50
This is a extract from Seth Godin's Blog, he explains what he has read on a Florist invoice and what he made of it:
Original version:
...THERE ARE NO REFUNDS, NO EXCEPTIONS.
THERE ARE NO EXCHANGES ON PLANTS.
ALL LISTED CONDITIONS MUST BE MET IN ORDER TO RECEIVE EQUAL OR LESSER VALUE
EXCHANGE. THERE ARE NO EXCEPTIONS. MANAGER RESERVES THE RIGHT TO MAKE SPECIAL
EXCEPTIONS....
Seth Godin's version :
"At Surroundings, it's really important to us that you be delighted (not just happy). Please keep your receipt and be sure to bring it with you if there are any problems. We'll be happy to exchange any cut flowers that aren't just right--we'll give you a store credit or any other item in the store of equal or lesser value. Unfortunately, we can't exchange plants. If you have any questions, don't hesitate to ask any of us for help."
Seth Godin Dip Video Clip:
Like every other person in the audience of this video, I found his
performance stirring and even moving. But I was unsettled by a few things.
First, that Cord, the blogger who posted the video, felt like the singer
had no confidence. I completely disagree. Bad teeth doesn't mean no
confidence.  His
posture on stage makes it clear that he has completely mastered his craft.
But the real takeaway for me is how small-minded, snarky and downright mean the three judges are. Even (or especially) when they are surprised by his performance, they act as if they somehow deserve to sit in judgment of him. |
They don't. Critics rarely do.
The market is a harsh critic. It's not always fair and it can be demoralizing. Fortunately for us, Paul ignored all of them until he had pushed through the Dip
more about The Dip :
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Paul Lemberg explains Profit Models- Using Business Models for Greater Business Profits
Discover his new system Blueprints to Profits
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